Wednesday, December 4, 2019

Mentoring and Supervision for Professionals

Question: Discuss about theMentoring and Supervision for Professionals. Answer: Introduction Mentoring is an employee training system in which an experienced or a senior person acts as a guide, advisor, or counselor to a trainee or a junior. With time the definition and practice of mentoring has evolved. The focus is on facilitation of learning and growth of partnership. Mentoring is, in fact a collaborative and reciprocal relationship between two or more individuals sharing a mutual relationship and responsibility. A mentor is accountable for helping a mentee to achieve his goals. There must be growth in the relationship between a mentor and a mentee in order to stay focused (Opengart Bierema, 2015). Mentoring involves a self-directed learning relationship and is driven by the needs of the mentee and is process- oriented rather than service driven. It focuses more on intangible, softer, and broader issues as well as tangible and harder goals. It may seem that mentoring and coaching are the same but it is not so (Barsh, 2013). Mentoring relationship is mutually more account able compared to coaching relationship. Both coaching and mentoring focus on expansion of individual potential through enhancement of performance and development. However, while mentoring focuses on achievement of professional or personal developmental goals, the focus of coaching is upon enhancing skills and boosting the performance of an individual. This article shall evaluate the mentoring relationship between Morris and Emily. Morris had been the badminton coach of Emily. While Morris is an Australian native, Emily is a European (Johnson Ridley, 2015). Mentoring or Supervising the Mentee of a Different Culture Culture has an omnipresent influence and affects human behavior both consciously and unconsciously. Culture impacts the thought process, language, behavior, and attitude of individuals. The values and philosophy is affected by culture. Culture often sets limitations and boundaries. However, a culture is required in order to implement the values of mentoring. There must be cultural congruence between the partners (Williams et al., 2013). Both the mentor and the mentee must be sensible and sensitive to each others cultural backgrounds. They must understand that their language, behavior, mode of communication may differ due to their varying cultures. The differences must be openly discussed without any hesitation. Morris must be given the opportunity to meet Emily informally so that they can become familiar with each other. This can be done by going to lunch or dinner. This would prepare them and help them to know their culture and personality. The mentee must understand and appreciate the values of the partners culture. Morris must be able to overcome his fears, stereotypes and biases if any. Being from a minor culture, the mentor must not be afraid to express what Morris wants to say. He must guide Emily without considering the background or history of their cultures. Cultural norms and customs must be kept aside for a budding and flourishing relationship. The mentor must see the mentee as a dualistic individual (Kerry Mayes, 2014). It means that the mentee must be viewed as both an individual and a person belonging to a larger social context. It is important to record factual materials, reactions, goals, and feelings on both sides. The ROS model may be helpful to facilitate movement through each phase. The ROS model comprises Readiness, Opportunity, and Support. Receptivity involves openness and receptivity to the experience of learning. It tries to address the issue of preparedness. Opportunity reflects the situations that are available to hold meetings etc. It refers to the situations, venues, and settings. Support emphasizes the adequate and relevant assistance to promote learning. It builds on the concept of support. The ROS tool helps the mentors and the mentees to diagnose and analyze the missing elements (Kleiman et al., 2016). Phases of Mentoring The relationship of mentoring undergoes four phases- preparing, negotiating, enabling, and coming to closure. These phases come together to form a developmental sequence and are part of both formal and informal mentoring relationship. However, these phases vary in length and be considered for they may have negative consequences if ignored (Zachary Fischler, 2014). Preparing Since each mentoring relationship is unique within itself, both the mentee and the mentor must be prepared individually as well as in partnership every time a new mentoring relationship begins. Just as a number of processes such as fertilizing, aerating, cultivating, and plowing, etc are required before planting, similarly, various processes take place in the preparing phase. Mentors in this phase explore their readiness to become a mentor. They also explore their personal motivation and try to identify their areas of development and learning. To establish the fecundity of a relationship, it is highly essential to have clarity about the role and expectation from both sides. A prospective conversation between the mentor and the mentee is very helpful to set the tone of relationship. Meeting after several years, Emily and Morris decide to reestablish their long lost contact. The history of their relationship determined their interest in continuing their relationship (Pekerti et al., 20 14). Negotiating The negotiating phase can be compared to the phase of planting seeds in the soil. This phase would determine the fruition of the mentoring relationship. Just as good soil determines proper growth and high productivity, a proper negotiation between the mentor and the mentee determines whether the relationship would yield positive or negative results. This phase is considered as the business phase. This is when the partners come together to agree on goals of learning and define the process and content of relationship. Negotiating is not mere drawing up agreement but a phase for developing the ground rules as well. It is also known as the detail phase for it is in this phase that the details regarding meeting the responsibilities, accountability, and closure of the relationship is mutually articulated. Since the mentor Morris was at the last stage of his life, Emily and Morris decide to meet often on Sundays (Suffrin et al., 2016). Enabling The enabling phase is the longer phase compare to the other phases for this phase involves implementation of the learning relationship. It is in this phase that the contact between the partners takes place. This phase provides opportunity to nurture, develop, and learn. Also, it is in this phase that the mentor mentee relationship is the most vulnerable and is prone to derailment. The relationship must be able to find its own path even when the milestones are identified, goals are well defined, and the processes are clearly articulated. Trust must be developed in the mentoring relationship in this phase. The mentor at this stage must nurture the growth of the mentee by promoting learning and developing the quality of the relationship by building trust and through effective communication. The mentor must be open, candid, thoughtful, and must have the ability to receive a constructive feedback. After spending fifteen Sundays with each other, Emily shared the knowledge and wisdom of her coach that he had gathered over the years (Orland-Barak et al., 2013). Coming to Closure The last and the final phase is an evolutionary process and has a beginning, a middle, and an end. This phase involves evaluating, acknowledging, and celebrating the achievement of learning outcomes. Both the mentor and the mentee can benefit from the closure. In fact, the closure may be seen as an opportunity to evaluate learning and implement that learning in other relationships and situations of life. Throughout the relationship, they were knowingly or unknowingly preparing for closure (Orland-Barak et al., 2013). They knew well that the closure would happen with the death of Morris. However, the values taught by the coach shall remain with Emily for the rest of her life. Figure 1: Phases of Mentoring (Source: Created by Author) Evaluating the Effectiveness of the Mentoring Design Assessing the mentoring relationship Professional Development and Role of Mentor Characteristics of a good mentor Mentee Outcomes of Mentoring Relationship Contact frequency Critiques work Provides support Research activity Mode of Communication Mentor facilitates opportunities Treated as a colleague Grants publications presentations Length of Relationship Makes connections Cares about the mentee as a person Academic appointments Accessibility Provides guidance and support Active listening skills Promotion Mentee Satisfaction Responsive National recognition (Graf Edelkraut, 2016). The framework would be fruitful and beneficial for the teachers as well as the students. Once trust is established between the mentor and the mentee, the student would be able to share more with his mentor. Proper values would be imparted to the mentee once trust is established. Setting goals and measurement of progress in those goals would help both the mentor and the mentee to work on the areas that need attention. Constant evaluation of the mentee by the mentor would ultimately lead to progress and development of the individual. Research shows that proper mentoring has positive influence on youths as it increases the self-esteem of youngsters. Mentoring has a significant amount of positive impact on the perception of adults. It is at a very early stage of their life that adolescents develop their perception about their environment and the society they live in. Mentors play a crucial role in developing their sense of perception. However, termination of mentoring relationship may ha ve a negative impact on the psychology, self esteem and perception of a person. Conclusion Culture acts as one of the major hindrances in the mentor mentee relationship as there is bound to be differences in the background of the two individuals. The individuals involved in a relationship must share common beliefs and attitudes to procure a fruitful relationship. To reach fruition, the similarities and differences must not be too much highlighted or completely ignored (Mullen Schunk, 2012). The more the similarities are appreciated and accepted, the more the relationship becomes stronger. In such a situation, both the mentor and the mentee must examine ones own mind first honestly. He/she must look if any prejudices or stereotypes exist in the mind. It is essential to acknowledge what has been taught and learnt during the tenure of the relationship. It is extremely important to know the reasons behind the biases formed. Perspectives can be broadened by acknowledging the similarities and differences. In fact, cultural differences can be seen as an opportunity to learn. References Barsh, A. (2013). The Mentor's Guide: Facilitating Effective Learning Relationships by Lois J. Zachary: New York, NY: John Wiley Sons, Inc., 2012, 261 pp., $36.00, ISBN 978-1-118-10330-2.Journal of Business Finance Librarianship,18(4), 351-354. Graf, N., Edelkraut, F. (2016). Skills of a Multicultural Mentor. InMentoring(pp. 345-348). Springer Fachmedien Wiesbaden. Johnson, W. B., Ridley, C. R. (2015).The elements of mentoring. Macmillan. Kerry, T., Mayes, A. S. (2014).Issues in mentoring. Routledge. Kleiman, T., Trope, Y., Amodio, D. M. (2016). Cognitive control modulates attention to food cues: Support for the control readiness model of self-control.Brain and cognition. Mullen, C. A., Schunk, D. H. (2012). Operationalizing phases of mentoring relationships.The SAGE handbook of mentoring and coaching in education, 89-104. Opengart, R., Bierema, L. (2015). Emotionally Intelligent Mentoring Reconceptualizing Effective Mentoring Relationships.Human Resource Development Review,14(3), 234-258. Orland-Barak, L., Kheir-Farraj, R., Becher, A. (2013). Mentoring in contexts of cultural and political friction: moral dilemmas of mentors and their management in practice.Mentoring Tutoring: Partnership in Learning,21(1), 76-95. Pekerti, A. A., Moeller, M., Thomas, D. C., Napier, N. K. (2014). n-Culturals, the next cross-cultural challenge Introducing a multicultural mentoring model program.International Journal of Cross Cultural Management, 1470595814559532. Suffrin, R. L., Todd, N. R., Snchez, B. (2016). An Ecological Perspective Of Mentor Satisfaction With Their Youth Mentoring Relationships.Journal of Community Psychology,44(5), 553-568. Williams, E. A., Castro, S., Deptula, B. J., Scandura, T. A., Woods, J. (2013). Measurement Refinement in the Mentoring Arena and Movement Toward the Integration and Measurement of Authenticity in Developmental Relationships. Zachary, L. J., Fischler, L. A. (2014).Starting Strong: A Mentoring Fable. John Wiley Sons.

Thursday, November 28, 2019

Adjectives and Adverbs Guide

Adjectives and Adverbs Guide Adjectives and Adverbs Guide Adjectives and Adverbs Guide By Mark Nichol This post discusses two categories of parts and speech key to helping writers describe things and actions. Adjectives An adjective is a word or a combination of two or more words that modify or provide additional information about a noun. There are three general uses of adjectives: attributive, predicate, and nominal. An attributive adjective generally precedes the noun it modifies, as with broken in â€Å"a broken heart.† (One type of attributive adjective is a noun adjunct, a noun that functions as an adjective when it modifies another noun, as with kitchen in â€Å"kitchen counter.†) However, the noun may precede the adjective in the case of a postpositive adjective (also called a postnominal adjective), which occurs when the adjective is itself modified by an adverbial phrase, as in â€Å"a heart broken for the last time† and in phrases borrowed from other languages (such as â€Å"heir apparent†) and archaic or poetic usage (as in â€Å"forest primeval†). A predicate adjective is connected to a preceding noun by a linking verb, as with curious in â€Å"children are curious,† and a nominal adjective is one that functions as a noun substitute. This may occur in reference to a collective group when the noun is implied, as in â€Å"the wealthy,† or in the case of a superlative such as â€Å"the biggest,† or when a noun is elided rather than repeated (â€Å"I’ll wear the red shirt, and you wear the green†). Determiners are a category of words formerly considered by linguists as adjectives but now classified as a distinct part of speech, though dictionaries still identify them as a type of adjective. Examples of determiners that resemble adjectives in use include demonstrative determiners such as this and that, distributive determiners such as each and any, interrogative determiners such as what and which, possessive determiners such as my and their, quantifying determiners such as few and many, and numbers. Phrasal adjectives, modifying phrases that precede or follow a noun, are usually hyphenated, when they precede the noun, to emphasize their combination, as in â€Å"hardest-working employee,† but not when they follow (â€Å"the employee who is the hardest working†). Exceptions are made for permanent phrasal adjectives (such as cost-effective) that appear in the dictionary; these retain hyphenation after a noun. (Also, adjectival compounds beginning with self, such as self-respecting, are always hyphenated.) Likewise, omit hyphens in standing phrasal adjectives such as â€Å"post office† that are not hyphenated in their dictionary entries (post office employee). A source of hyphenation error is when a noun phrase that often appears as a phrasal adjective, such as â€Å"long term,† is hyphenated. Hyphenation is correct in a phrasal adjective before a noun (â€Å"a long-term plan†), but such a term is open not only after a noun (â€Å"a plan that is long term†) but also in isolation as a noun phrase (â€Å"in the long term†). Also, take care with comparative and superlative adjectives used in phrases such as â€Å"more punitive measures.† When â€Å"more punitive† is not hyphenated, more means â€Å"additional.† However, when a hyphen is employed, the phrase means â€Å"punitive to a greater degree.† Phrasal adjectives may include more than two words, as in â€Å"happy-go-lucky attitude,† but strings of more than three words are inadvisable, especially when they consist of a train of nouns employed as adjectives, such as in â€Å"data leakage prevention strategy.† Technically, the first three words, which together modify strategy, should be hyphenated (â€Å"data-leakage-prevention strategy†) to aid in reader comprehension (otherwise, the reader may not recognize the intended relationship until the last word is reached and may have to backtrack to understand the phrase), but such usage is cumbersome; it is often better to rephrase the term (for example, â€Å"strategy to prevent data leakage†). Adverbs An adverb is a word that modifies a verb or another part of speech to describe what, when, where, why, or how an action occurs; adverbial phrases and adverbial clauses also perform this function. The term adverb most familiarly applies to words ending in -ly that without the suffix serve as adjectives, such as lively, as in â€Å"They watched the lively performance.† However, many adverbs lack the suffix, as when they refer to location (for example, up or there), time (soon or today), frequency (seldom or daily), and so on. In addition, adverbs may be flat, meaning that they are root forms of -ly adverbs. These often appear on their own in informal contexts (as with quick in â€Å"Run quick to the store†) but may also appear in adverbial phrases, as in â€Å"quick-acting compound.† (Note that adverbial phrases are distinguished from phrasal adjectives in that they usually do not include hyphens- hyphenation in such phrases as â€Å"privately held† is erroneous. Those with flat adverbs are an exception.) Adverbs also modify parts of speech other than verbs. For example, in â€Å"quite annoying,† the adverb quite modifies the adjective annoying, and in â€Å"very quietly,† one adverb modifies another. The adverb only may modify a noun (â€Å"She drinks water only†), and adverbs modify prepositional phrases (in â€Å"I was almost up the stairs,† almost modifies not was but â€Å"up the stairs†) and clauses or even entire sentences (as in the case of actually in â€Å"Actually, they are on their way now†). Adverbs that modify an entire sentence rather than a verb or another part of speech are called sentence adverbs. Often, they begin a sentence, as actually does in the example in the previous sentence, or as often does in this sentence you are reading, though they may appear in the midst of a sentence or, as a tag following a comma (or, sometimes, a dash) at the end of a sentence. Many sentence adverbs, such as clearly, fortunately, and regrettably, signal that the sentence represents the writer’s opinion or at least conveys a bias. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:35 Synonyms for â€Å"Look†75 Synonyms for â€Å"Talk†How Do You Determine Whether to Use Who or Whom?

Sunday, November 24, 2019

Making Ethical Decisions For The Society Example

Making Ethical Decisions For The Society Example Making Ethical Decisions For The Society – Article Example Ethical decision al Affiliation Every career as a discipline is founded on a number of ethical guidelines. Ethics stream linethe working environment. In this particular case the ethical issues are set in a medical related situation. The ethics are based on two factors, which are the individual factor and organizational context. The process of decision making is mostly determined by the influence of these factors. The ethical dilemma in this case was the treatment of a patient with a rare type of internal bleeding. After consideration of his condition the physician, nurses and hospital administration agree to admit him. However his condition didn’t improve but instead strained the hospital resources.Through the hospital policies and procedures the employees were able to make a decision by considering the mission, vision and values of the hospital. These considerations gave guidance to the staff to make a critical decision of saving life. The patient’s condition did not i mprove even after getting much treatment. After some time the hospital could feel the financial strain it was getting from keeping the patient. However, they struggled to treat the patient with the hope that he would get well. From this analysis, it’s clear that the hospital practiced medical ethics to their best with even the condition of the patient deteriorating.The entire process faced many challenges to achieve the objectives. The hospital was goal driven and all key players where expected to play their part for a common goal. To some extend the entire process was effective since it valued the life of the victim more. Employment of a new physician to the hospital saw the end of the entire life saving procedure. The new physician felt that the survival chances of the patient were slim and put him on sedatives. This gave the chance to breaking from what most nurses believed in as per the ethics. From this entire case, we learn the roles played by everyone in an organizatio n to meet the ethical recommendation.

Thursday, November 21, 2019

GE study case Coursework Example | Topics and Well Written Essays - 500 words

GE study case - Coursework Example Consequently, this has resulted in a high product differentiation for GE, which gives it competitive advantage over other competing firms in the industry. Most organization do not take full advantage of what the internet and radio stations has to offer in terms of reaching more customers. In the beginning, Welch was against the idea of digitization, but once he found out the advantages that came with it he fully accepted the prospect and used it to its fullest potential. In addition, digitization has helped in widespread discovery of new opportunities not only in terms of improving internal knowledge but also in relation to customer satisfaction. GE is one of the best performing companies in the 21st century. This can be attributed by the high level of performance among the employees. The employees constantly undergo training in order to ensure that they explore their skills to the fullest and give their best to the organization. In addition, the employees were free to speak their mind on the running of the organization and any improvements if necessary and if it would see them perform better. The staff in GE is highly diversified which helps in ensuring that everyone brings something new to the table. The diversity is in terms of not only culture but also age. In addition, communication is the key to success for many organization, the staff at GE are free to express any concern they may have and any areas, which the management can improve on in order to improve their performance. This is beneficial in ensuring low employee turnover, which in the end is beneficial for the organization. The overall organization structure of GE is based on a formal organizational structure, which incorporates the hierarchical system. At the very top of the structure are the shareholders, the Corporate Executive Office and the Board of Directors. In the middle, we find the Chairman and the CEO who play the role of an intermediary between

Wednesday, November 20, 2019

Access Health Care in the UK Research Paper Example | Topics and Well Written Essays - 1750 words

Access Health Care in the UK - Research Paper Example In this paper, the current health care policy of UK will be analyzed critically along with mentioning of key suggestions and recommendations in encouraging further improvement. In UK healthcare is mainly facilitated by a publicly financed service called National Health Service (NHS), which is funded by general taxation and national insurances. Most of the mainstream primary and secondary health services (such as Hospital services, preventive services, prescribed Hospital drugs and physician services) are provided free of cost to all permanent UK residents. (Siciliani & Borowitz et al., 2013) However, treatments for infectious diseases like AIDS/HIV and emergency visits are free for visitors or illegal residents. Restricted co-payments are taken for dental care, mental healthcare, palliative care and vision care. Senior citizens, children, pregnant women and lower-income families are kept devoid of these payments. General practitioners are used for provision of primary healthcare and necessary future referrals in NHS. Specialist outpatient care including primary dental care, mental care and eye services are based on private sector contracts. Long-term care such as residential care and continued services are quite restricted in NHS. (Harrison, 2014) In UK, NHS is provided under National Health Service Act 1946.It covered England and Wales while Scotland and Northern Ireland were provided with separate legislations. According to this Act, NHS was to be availed freely by all citizens irrespective of race, gender, marital status, age or disability. However, reforms in the initial policies led to the invention of Health and Social Care Act, 2012. It focuses more on health care improvement and quality of services provided. Maternity and Childcare policy: Pregnant women are provided with best available health services and maternity care at NHS hospitals. Provision of a midwife for labor, birth, pre-and-post-delivery care is ensured. In case of miscarriages and

Monday, November 18, 2019

Annotated Bibliography - Outsourcing Human Resource Management Essay

Annotated Bibliography - Outsourcing Human Resource Management - Essay Example Outsourcing, human resource is a strategic move by organizations to improve the flexibility and quality of their workforce, while at the same time improving on the company’s capability, to accommodate impending change and stay way ahead of market forces (Benson & Littler 2002). Currently, a lot of organizations are outsourcing their various human personnel functions. The need to outsource affects not only employees, but also owners, human resource managers and executives. It includes benefits to access top skilled professionals, cost savings, and also advanced technology. This in the long run leads to a competitive advantage. Moreover, according to the authors, HRO will go a long way in improving an employee’s productivity and ultimate dedication to the organization (Benson & Littler 2002). HRO helps in improving the worker’s satisfaction; a number of workers get tired of being under the constant watch of their employers, and they cannot wait to be able to take c harge of their lives. The workers want to create a balance between their life and work. Southwestairlines, 2011, 2011 Southwest Airlines Annual Report, Southwest Airlines, 64-70. In this annual report by southwest airlines, the airline was able to save costs running into millions of dollars from Human Resource Outsourcing. Not only has the firm been effective in its daily operations but has been fast in improving its activities. According to the statement by the Chief Executive Officer, Human Resource Outsourcing has been one of the primary areas that the company has been able to raise more money (Southwest Airlines 2011, p.68). The other benefit has managed to obtain through outsourcing, according to the author is an efficient HR system leading to soft cost savings. The Human Resource Outsourcing organization takes over a number of tiresome administrative duties relating to employment (Southwest Airlines 2011, p.68). According to the CEO, these duties include; responding to differe nt inquiries by the employees, tax filing and payments, unemployment claims administration, workers health and benefits administration, and streamlining the Human Resource activities for an employee’s entire life cycle. Relieved from these non productive processes, management can now focus their resources on other revenue generating activities. He also states that the management should be at all times aware of the continuously changing employment legislation in HR, tax laws and benefits. Effect of company size on HR outsourcing Gupta, U. G., & Gupta, A, 1992, Outsourcing the IS function, Information Systems Management, 9(3), 44-50. The article talks in detail on how the size of an organization plays a leading role in HR outsourcing. The size can influence the critical decision for a firm to embark on HR outsourcing. The authors in the researches they have undertaken argue that small companies have a higher need of external expertise because of their limited scale (Gupta & Gup ta 1992, p.44). True to that, small companies often lack the necessary economies of scale to create an effective Human Resource mechanism using its internal mechanisms. Unlike large companies that can afford to design, develop and implement complex HR process in the organization, smaller companies with minimal resources become faced with many costs if they follow suit. According to the authors, researchers argue that small companies will outsource their Human Resource functions for them to acquire the needed expertise (Gupta & Gupta 1992, p.50). Nevertheless, outsourcing is more common in large companies that would want to reduce their organizational costs to within their functional processes.

Friday, November 15, 2019

The Important Internet Properties In Marketing Information Technology Essay

The Important Internet Properties In Marketing Information Technology Essay According to the research, 530 million users are connecting to the internet which is about 8.5% of global population. Today we see most of the company use the internet to reach their customer as additional channel to their existing traditional marketing. In the past, a way for the company to get customer feedback is thru telephone and email. But now they can get their customer feedback thru internet instantly. Thus company nowadays must change their strategies to cope with internet impact on their marketing strategies. Internet is all about bits not atoms, all the information, products, and communication in digital can be stored, sent and received instantly. For marketer, the traditional marketing to reach customer by using physical stores and catalogue while using internet advertising will be more effective. Task Automation also one of the internet properties that affect marketing. For example, self service online that makes automated transaction and payment online possible also make operational cost lower for the company. Internet also had bought with it the mediating technology. Social network, music file sharing and business partnership can be formed regardless of geographical location. Its also has eliminate the boundaries and distance in this online world. And finally, time moderation is where customer have high expectation to the company on communication aspect. Customer want their problem and issues be solved quickly and there come customer services department in the company to deal with it. What concerns about consumer privacy are raised by the increased use of wireless computing and handheld devices outside the home or workplace? The rapid used of wireless network technology outside the home and wokplace has resulted in increase concern over their privacy. Consumer now can access the wireless website and service through various device such as mobile phone, smart phone, PDA and their two way radio. The common privacy concerns are location-base collection, tracking visit to website and increased of personal data collection by unauthorized party. There are potential uses of location based information by unauthorized party in wireless space. This is because consumer specific location can be tracked whenever the consumer wireless device is on. This information is extremely sensitive and can be used and provides opportunities for abuse of the information. Another privacy concern is tracking using cookie as consumer browsing patterns on the wireless internet being monitored and traced by individual. Wireless device tend to be strongly tied to an individual more than computer as people are less likely shared their device with other so there is potential user being tracked in wireless web more than normal website. Wireless content is frequently most valuable to customer when it is personalized. Businesses may seek to collect large amount of highly personal information for used in personalization. Abuse by companies, law enforcement agency and civil litigant are potential abuser of this information. How will social media and consumer-generated content change the way marketers operate? Explain Social media and consumer-generated content such as Facebook, Twitter, Youtube, Wikipedia etc has changed the marketing world to certain extend. They represent low-cost tools that are used to combine technology and social interaction with the use of words. Nowadays marketer need to change their method from trying to sell to connect with customer. In order to change the customer relationships from trying to sell to seeking to engage and connect with customers, marketers need to use various methods, including sites like Facebook and Twitter to socially interact with their customer. Marketers have to realise that instead of only relying on big campaigns they have to make authentic, helpful relationships and communication the new campaign. They need to utilize the social media platform as their personal broadcasting network because people will inevitably share such experiences through the social web. Its will be online mouth-to mouth advertising campaign for marketers. Social media also allows marketers to build their own exclusive online communities built around industry topics, specific interest, or organizations. Through this exclusive community ability they can manage their customer within their own sales data. In turn, allowing marketer to message their entire community as owner of the community. It is observed that the global Internet has driven styles, tastes and products to converge and create a more homogeneous, global marketplace, and creating an online monoculture. Explain the observation. From my point of view, the observation is about global village where worlds culture shrinking and expanding at the same time due to pervasive technological advances i.e. internet that allow for instantaneous sharing of culture. On the Internet, physical distance is even less to the real-time communicative activities of people, and therefore social spheres are greatly expanded by the openness of the web and the ease at which people can search for online communities and interact with others that share the same interests and concerns. Due to the enhanced speed of communication online and the ability of people to read about, spread, and react to global news very rapidly. This is because the internet bridges time and space, people will come together in a large global village. Internet is now days one of those platform where one can have any necessity of life at home while he/ she is sitting in front of the computer. Everybody will find business owners from the world who are running their business from their home having a room and a personal computer. Concept of business is now days progressing rapidly among the business communities. The products offered by business owners are not limited only to the specific regions but internet has opened the doors of global village for every business owners.