Case study Questions Essay Example | Topics and Well Written Essays - 500 words

Case study Questions - Essay Example Terra Firma gained a good reputation for providing some of the leading medical technology equipment in the world. The good reputation helped to increase their goodwill value of these firms. Another way that these customers benefitted was from the increasing profits due to high level of demand of their products. This was because of the efficiency that they got from Terra Firmas products. The products also used some little time to scan and get the results. In addition, they were cost effective. Beneficiaries such as patients who required some x rays paid little money for the services that used little time. Terra Firma is facing challenges in order to stay put in the market. Just as the firm perceived its operation to be ongoing in the right direction, it has faced a number of challenges. One thing that the company has realized is that the router nose-dives once it is overfed with connection request packets, which prompts a chain of response that has led to botch of both primary and secondary network switches in the main data center. Another challenge that Terra Firma is facing in order to stay put in the market is the challenge of testing its products. Since its shift to medical software development, the company has been experiencing this challenge. This is because it requires people to be tested therefore, providing a bigger challenge to the firm. The other challenge is bringing back online the missing log files, corrupted database tables, and inconsistent application data. These challenges requires weeks of dreary effort and execution of manual recovery procedures. One of the goals of the company is to have a worldwide reach in order to gain a large market share. The strategy Terra Firma has put forth is to open as many branches as it could in order to gain the global reach. As a result, Terra Firma has opened branches in countries such as US, UK, japan, Germany, Australia and Singapore. Terra firma

Hip-hop and the link between industry, media, fans Essay

Hip-hop and the link between industry, media, fans - Essay Example Cultural theory is a branch of knowledge that applies experience based techniques, in a quest to develop theories that give an explanation of different elements of human expression. Human beings use communication techniques to express, emotions, feelings and different states of mind acquired in their daily activities in respect to the environmental set up they are in. The term expressions denote forms of communication that human beings use to pass certain information from one person to another. The existence of these forms of communication forms the base for cultural theory. The need to explain how human beings relate with their environment, adapt to it and communicate their experiences to successful generations’ forms the relevance of cultural theory.Human beings use different forms of expression to communicate formation from one person to another. These forms include language, signs, art, music and dance, and observation. Language is used to communicate information either or ally or through written work. Signs and dances, on the other hand, are used to transmit information through the use of visible sense, where ideas are encoded in gestures, body movements and other forms of physical signs. Art involves the use of carefully developed carvings and drawings to communicate ideas (Giddens 1997). Music is a complex form of communication that carries cultural information usually expressed in a coherent mix of the other forms of communication. Music involves combined use of language, dance, musical instruments, signs and art in a good proportion to communicate information from one person to another. All those music elements determine its variation. Music is a cultural phenomenon and can only be understood from a well organised study of cultural elements that build it. Music is also made of key components which include industry, genre formation, media, and fans. The interrelationship between the components can be understood through the cultural theory (Negus 1 996). The theory also analyzes the interrelationship that exists between different people to establish the ideologies that govern their interactions. Cultural theory has a number of elements that outlines several ideologies that govern the interrelationship of different parties in the music. Racism is one of the elements of cultural theory that analysis music with the aim of understanding how music industry, genre formation, media, and fans interrelate. Racism refers to prejudice and discrimination of people based on physical differences that exist between them. Members of a community can discriminate other people based on some physical variations such as the skin colour (Longhurst 2007). This discrimination is seen in the behaviour of a particular group toward another. For instance, in United State the white people may disqualify the black people from access public swimming pools for entertainments. For instance, as revealed by the photo below. Such swimming pools may be linked wit h a particular music genre where fans come to swim while enjoying the entertainment from that music genre. Since the black fans may be limited from participating in those entertainments, then it determines the kind of funs to get involved in the music genre. This kind of racism also influences genre formation, for instance, the black people may find that they are being discriminate by the white people, and decide to form music genre that fit their race. Racism creates an ideology that some people are superior to others based on physical differences. The instincts of superiority felt by a tribe create an environment where one tribe is abusive to the other. This result into one tribe exhibiting behaviours that directly disqualifies others in different areas of life. Mase says that racism is evident in music and society in three interdependent dimensions. The first one is the structural where there is social and economic discrimination against