Though magazines and newspapers belong to the same category (printed

Though magazines and newspapers belong to the same category (printed media), they can still fulfill whole different goals when it comes to advertising. The mostAnalysis of newspapers & magazinesIntroductionThe intention of this assignment is to state the advantages anddisadvantages of magazines and newspapers (printed media). As theadvantages and disadvantages of both differ, we decided to separatethe different media in order to worry a clear overview of both typesregarding marketing communications. Printed media is a good medium forusing cross-media communication, but it is also a good way of getting local recognition.NewspapersNewspapers permit an advertiser to reach a large number of people in acity, town, and region or within a specified geographical area.Newspapers are one of the major advertising media for the smallerretailers and some larger corporations. Newspapers are normallycreated and bought daily. A few examples of newspapers are- The Irish times- The Irish independen t- The Letterkenny postThe newspapers stated above all have a different geographicdistribution and this also affects the ads that are in thesenewspapers. Social groups, demographic characteristics and otheridentifiable segmentations are also usually linked to certainnewspapers, which make it more appealing to advertise a product or wait on that corresponds mostly with the newspapers personality.Advantages of newspapers- High...